Original primary schools research sheet design.

Results from initial research into primary school students.

Competitor research product.

TRAID Ambassadors graphics.

Plan

This is our plan for the final few days, just so every body knows:
Tomorrow- meet after lecture at 11 to add in all our sections, read through, make any alterations and start on the layout.
Tuesday- meet at 1 after the seminar to finish layout
Wednesday- Morning, complete anything left and final check. Afternoon take to printers
Thursday- Make cover ect.
Friday- Hand in

bibliography-research

http://www.guardian.co.uk/voluntary-sector-network/2012/dec/04/young-people-charitable-giving

good article for targeting young people

Generation Z information

School Child – (8-16)

Generations X,Y, Z and the Others - Cont'd
William J. Schroer

“Generation Z
Born: 1995-2012
Coming of Age: 2013-2020
Age in 2004: 0-9
Current Population: 23 million and growing rapidly
While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.

Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.”http://www.socialmarketing.org/newsletter/features/generation3.htm

You’ll be happy to learn that 63% will step away from the internet while at work or school, but you gotta figure that’s because they have no choice. Same goes for the 45% who single-task while playing sports or exercising. 44% are gracious enough to “unplug” while at church and incredibly, almost half said they get offline while doing homework.

It’s not just the amount of time they spend on line that’s incredible, it’s the fact that they’re spending more time than ever before. Almost half of the teens surveyed said they were online more than they were three months ago. That number goes up to 63% once they get a tablet in their hands.

What are they doing online for 10 hours a day?

YouTube: Once a week: 93% / Multiple times a day: 54% (wow)

Facebook: Once a week: 65% / Multiple times a day: 38%

And YouTube wins that round.

About a quarter of the teens said they visit Twitter and Google+ on a regular basis. Instagram a little less frequently.

When it comes to contributing, 70% do it simply because it’s entertaining and fun. 64% said they join in in order to learn new things. Only 14% (truly honest teens) said they contribute online in order to show how smart they are.

When it comes to influence, they don’t have much pull over what their parents see at the movies (16%), but 47% convinced someone (probably a parent) to buy an iPad and 40% helped sell Oreos and Subway sandwiches. Who knew?

Teens value technology. They say their experience will help them reach their goals and that it makes them feel like anything is possible. How do they feel about unplugged time? Less than half thought downtime added value to their life.

Forget Google Goggles, these kids are going straight for the brain implant. I’m thinking about posting on Facebook.

By CYNTHIA BORIS 2013- http://www.marketingpilgrim.com/2013/03/generation-z-if-theyre-awake-theyre-online.html