Original primary schools research sheet design.

Results from initial research into primary school students.

Competitor research product.

TRAID Ambassadors graphics.

Plan

This is our plan for the final few days, just so every body knows:
Tomorrow- meet after lecture at 11 to add in all our sections, read through, make any alterations and start on the layout.
Tuesday- meet at 1 after the seminar to finish layout
Wednesday- Morning, complete anything left and final check. Afternoon take to printers
Thursday- Make cover ect.
Friday- Hand in

bibliography-research

http://www.guardian.co.uk/voluntary-sector-network/2012/dec/04/young-people-charitable-giving

good article for targeting young people

Generation Z information

School Child – (8-16)

Generations X,Y, Z and the Others - Cont'd
William J. Schroer

“Generation Z
Born: 1995-2012
Coming of Age: 2013-2020
Age in 2004: 0-9
Current Population: 23 million and growing rapidly
While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.

Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.”http://www.socialmarketing.org/newsletter/features/generation3.htm

You’ll be happy to learn that 63% will step away from the internet while at work or school, but you gotta figure that’s because they have no choice. Same goes for the 45% who single-task while playing sports or exercising. 44% are gracious enough to “unplug” while at church and incredibly, almost half said they get offline while doing homework.

It’s not just the amount of time they spend on line that’s incredible, it’s the fact that they’re spending more time than ever before. Almost half of the teens surveyed said they were online more than they were three months ago. That number goes up to 63% once they get a tablet in their hands.

What are they doing online for 10 hours a day?

YouTube: Once a week: 93% / Multiple times a day: 54% (wow)

Facebook: Once a week: 65% / Multiple times a day: 38%

And YouTube wins that round.

About a quarter of the teens said they visit Twitter and Google+ on a regular basis. Instagram a little less frequently.

When it comes to contributing, 70% do it simply because it’s entertaining and fun. 64% said they join in in order to learn new things. Only 14% (truly honest teens) said they contribute online in order to show how smart they are.

When it comes to influence, they don’t have much pull over what their parents see at the movies (16%), but 47% convinced someone (probably a parent) to buy an iPad and 40% helped sell Oreos and Subway sandwiches. Who knew?

Teens value technology. They say their experience will help them reach their goals and that it makes them feel like anything is possible. How do they feel about unplugged time? Less than half thought downtime added value to their life.

Forget Google Goggles, these kids are going straight for the brain implant. I’m thinking about posting on Facebook.

By CYNTHIA BORIS 2013- http://www.marketingpilgrim.com/2013/03/generation-z-if-theyre-awake-theyre-online.html

Visual questionnaire for secondary school children.

I have created an initial research drawing questionnaire for school children to fill in. I think the drawing will allow us to gain insight into what interests children at this age and how we could appeal to them best. It also features the words we used for word association in previous primary research taken out on students. We can then compare these results and look at how we may tailor the campaign differently in order to suit the two target audiences. 

Initial visual design idea's.

Just some very basic ideas that could be used for the layout of our report. They encorporate colour scheme ideas and logo positioning.

Ideas for the Uni door hangers

These are some of the names we could have as stickers for them:
The Virgin
The Big Dog
The Cry baby
The "ARTY" one
The Clean Freak
The Mom
The Dad
The Geek
The 4 eyes
The alcoholic
The Chav

Just a thought

As the charity support such a wide range of things, I think for our education donation we should focus on things that they can directly relate to, which is what the lady said she did when she gave her presentations. If we focus on the issues of child labour and how parents support their familys with really low income with the school donations. Then we could do work conditions ect with the uni students. We could have a saying like "what if this was you" or "what if this was your family" I think it will humanise the cause and would be good for the Donation Receipt idea and the motivation of the day on social media.

What do you think?

Summery of UK Giving 2012

https://www.cafonline.org/PDF/UKGiving2012Summary.pdf

The proportion of people donating to charitable causes in a typical month has decreased over the last 

year, from 58% to 55%. Participation in charitable giving nevertheless remains relatively widespread with 

over half of adults giving in 2011/12, equivalent to 28.4 million adults. The 58% level of giving last year was joint highest since the survey began, equalled only in 2005/06. Giving this year seems to have decreased back to a more typical level; apart from the dip in 2008/09, the proportion giving was stable at 56% between 2006/07 and 2009/10. 

Women continue to be more likely to give to charity than men (58% compared to 52%). In 2011/12
women aged 45-64, and women aged 65 or more are the groups mostly to give (62%) and they also
gave the largest median amount (£15). Although consistently the most likely to give, the percentage
of people in managerial and professional groups giving has decreased (66% compared to 70% in the previous year), as has the amount they give (£17 compared to £20)

23% of the total amount donated was to children's charity's and 14% was to over seas.

Primark factory in Dhaka Collapse

The collapse of the Primark factory in Dhaka has sparked many concerns and reasons for action against the conditions of factories and they way that's the workers are treated also.
Problems arisen as a result of this tragedy include, realistic research into how little a person can physically live off of, the amount of Bangladeshi factories which are in the same condition, the arrest of the factory owners of their sheer lack of humanity and intelligence. (personal opinion), discussions on whether boycotting the companies which provide such awful conditions to their workers, would be a positive effect or whether it would further push the workers into poverty as they rely on the jobs that these big UK brands such as Primark and Mango give them.
Below are a few different news articles on the situation;
Frantic search for survivors after Dhaka building collapse
Dhaka building collapse: EU considering action
Bangladesh Factory Collapse: Should You Boycott Primark Over Workers' Rights?

The Salvation Army's Wear 2 Bank campaign

'Salvation Army Trading Company Ltd was established in 1991 and is the UK’s leading textile and clothing collection company. Through its Clothing Collection Scheme, Salvation Army Trading Company Ltd operates a network of over 5,000 textile recycling banks around the country collecting clothing, shoes and household linens. It also has a network of more than 140 charity shops nationwide which sell items from bric a brac and books to clothing and household goods.' Wear2Bank

Wear 2 Bank is an ongoing campaign which has recently (February-April 2013) collaborated with Harley-Davidson for their 'Spring Clothing Clear Out'. Within the dealerships there were 'Re-fill' containers for donations to be given.
There is little information about whether the campaign was successful but from previous research that we'd done i'd guess that it wasn't as successful as it could be as customers wouldn't turn up to look for a bike with a bag of clothes as Harley-Davidson's main market is men, whereas research shows that it is usually the women in a family who takes clothing to charity shops or sell them on.
Another interesting note is that there is no information on the campaign collaboration on the Harley-Davidson website, only on the Wear 2 Bank website.
Spring Clothing Clear Out campaign

NSPCC and British Home Stores

NSPCC collaborated with BHS' 'Back to School' campaign for 6 years between 2006 and 2012 raising over £1 million. Its aim was 'inviting families across the UK to clear out their clothes in support of NSPCC. For every bag of clothing to donater received a £5 BHS voucher and then for every tonne of clothing (200 bags) NSPCC received £300.
To donate to this campaign, bags were given out in store then once they had been filled the donator calls Clothes Aid or arrange for the collection, similar to the BCR Breast Cancer campaign, it doesn't inconvenience the consumer's day.

The money raised by the new scheme will help to make a massive difference to the lives of children and young people across the UK. It could pay for more ChildLine counsellors to answer contacts from children by phone and online; help the NSPCC answer more calls from adults with concerns about a child; and enable the charity to develop its pioneering services for children who have suffered abuse and harm.

BCR Breast Cancer Campaign

     Breast Cancer Campaign in collaboration with BCR global, a textile recycling company.
The campaign connects with the target consumer through their tone of voice which is personal and encouraging for example phrases such as 'Be part of the cure' and 'What can I recycle?' emphasise this idea of being able to contribute how ever much you can, as every little helps (Excuse the cliche). For every bag donated £5 is raised for the cause, this is a good initiative to encourage donations as we can see what the donation we give actually effects. Other charities which also do this include Muslim Hands and Oxfam.
Along with the encouraging personality of the campaign, they also provide a lot of information surrounding the charity from how you can donate to how science is helping people get through the disease so that the consumer can make an informed decision when donating.
To donate clothing they have made it a straight forward 4 step process; 1- Log in, 2- Request free bags, 3- Delivery address, 4- Confirmation. They then ask for you to let them know when you'd like the bags to be picked up so that it doesn't involve any sort of inconvenience or burden on the consumers day.
The charity in general is linked with platforms such as Facebook, Twitter, Google+, Pinterest and Youtube, where you can find out the most recent news from the charities work and those affected by their work to connect you with the people and the company all at once.
To find out more visit:
BCR Breast Cancer Campaign
Breast Cancer Campaign

Google results surrounding clothing donations

Google search: how to donate to charity
     Results in the yellow box are 'return to earn', 'cash clothes', 'chss'.
     Top 5 results are: 1- Oxfam, 2- Red Cross, 3- Charity bags, 4- British Heart Foundation, 5- Cancer research.

Google search: Clothing recycling
     Results in the yellow box are, 'Music magpie', 'return to earn', 'cash clothes'
     Top 5 results are: 1- Textile recycling, 2- Recycle now, 3- Cash 4 clothes, 4- Wear 2 bank (Salvation army) 5- WHTracey

Interesting to note that even when trying to find out how to donate to charity, the related ads in the yellow box aren't to do with charity but concern themselves with providing money in return for clothing, which goes against the principle of donating. The same ads appear when trying to find out about clothing recycling such as 'return to earn' and 'cash clothes'.

Primary schools & charity

A survey by the Charities Aid Foundation suggests that primary school children give up to £20 million each year to charity, and that they prefer to give to charities that support other children or animals.

bbc.co.uk/newsround

primary school research

Salvation Army

http://www.wear2bank.co.uk/schools-and-colleges/primary-schools

School gets money in return..
Educational DVD
'Recycle with Michael' campaign


Resource Packs

waste and recycling teacher resource pack - London Borough of ...

http://www.cornwall.gov.uk/default.aspx?page=20477

http://www.philthebag.co.uk/links.html

http://www.newport.gov.uk/_dc/index.cfm?fuseaction=wasterecycle.schools

Research

Just some of the research I found online

Charities and social media

 David Lawrance: guardian.co.uk, Thursday 28 February 2013 06.30 GMT

A recent survey showed that UK charitable organisations have doubled their supporters on key social media channels in the past year.

Social media can be one of the most effective ways for charities to build supporters, boost donations, share success stories, network with like-minded organisations, encourage people to sign up to campaigns, recruit volunteers, or demonstrate the impact of their work.

With 80% of 18 to 24-year-olds and 73% of 25 to 34-year-olds using Facebook and Twitter respectively, these platforms are especially relevant to charities keen to engage with a younger generation of supporters.

While it's tempting to throw yourself in and sign up to as many free accounts as you can, be aware that you will need to interact if you want supporters to view your social media stream as a reliable way to communicate with you. Keep your social media moving – introduce news, provide usable content, stay active and regularly update your information. Nobody is going to interact with an account that's been dormant for six months, so stay relevant and topical where possible.

In addition, social media gives your charity the chance to make emotional connections. Text on a page can be great for getting information across, but images, videos and human reactions are what really bring the scope of your charity work to life. Potential volunteers are more likely to get involved if they can picture the people they will help. Donations will be more forthcoming if people can identify with the human angle – the idea that it could help somebody just like them/their mum/their child/their pet/their friend. Human stories make charity work real and help forge deeper, more emotional connections with supporters. It's useful if you want to boost donations, publicise your targets and show what donations will do in real-life terms. Use case studies to bring the work you do to life.

Social media has the power to personalise your work. It will also personalise your supporters. Encourage supporters to "like", re-tweet, send links, write blogs about fundraising events they've been involved with and upload photos and videos to personalise involvement. Users of social media like to connect with their peers and be part of an online community. Maximise this by having those that support you tell their peers about how and why they do. Their endorsement of your work will be far more powerful and valuable than anything that comes from the larger organisation.

Viral Videos

http://www.reelseo.com/top-viral-video-charity-2012/

Campaigns

http://www.reelseo.com/top-viral-video-charity-2012/

Unicef 
Like Cadburys, who famously ‘own’ the distinctive shade of purple that adorns their products, you too can be the proud owner of your own colour.  Teaming up with paint brand Dulux, Unicef is offering everyone the chance to buy one of the 16.7 million colours that make up the spectrum. For £1 donation, you can pick a shade, choose a name, explain why you picked it, and give it a description.

FACTS

http://www.wrap.org.uk/content/wrap-reveals-uks-£30-billion-unused-wardrobe

http://www.wear2bank.co.uk/assets/documents/Textile%20Recycling%20Information%20Jan13.pdf