NSPCC and British Home Stores

NSPCC collaborated with BHS' 'Back to School' campaign for 6 years between 2006 and 2012 raising over £1 million. Its aim was 'inviting families across the UK to clear out their clothes in support of NSPCC. For every bag of clothing to donater received a £5 BHS voucher and then for every tonne of clothing (200 bags) NSPCC received £300.
To donate to this campaign, bags were given out in store then once they had been filled the donator calls Clothes Aid or arrange for the collection, similar to the BCR Breast Cancer campaign, it doesn't inconvenience the consumer's day.

The money raised by the new scheme will help to make a massive difference to the lives of children and young people across the UK. It could pay for more ChildLine counsellors to answer contacts from children by phone and online; help the NSPCC answer more calls from adults with concerns about a child; and enable the charity to develop its pioneering services for children who have suffered abuse and harm.