BCR Breast Cancer Campaign

     Breast Cancer Campaign in collaboration with BCR global, a textile recycling company.
The campaign connects with the target consumer through their tone of voice which is personal and encouraging for example phrases such as 'Be part of the cure' and 'What can I recycle?' emphasise this idea of being able to contribute how ever much you can, as every little helps (Excuse the cliche). For every bag donated £5 is raised for the cause, this is a good initiative to encourage donations as we can see what the donation we give actually effects. Other charities which also do this include Muslim Hands and Oxfam.
Along with the encouraging personality of the campaign, they also provide a lot of information surrounding the charity from how you can donate to how science is helping people get through the disease so that the consumer can make an informed decision when donating.
To donate clothing they have made it a straight forward 4 step process; 1- Log in, 2- Request free bags, 3- Delivery address, 4- Confirmation. They then ask for you to let them know when you'd like the bags to be picked up so that it doesn't involve any sort of inconvenience or burden on the consumers day.
The charity in general is linked with platforms such as Facebook, Twitter, Google+, Pinterest and Youtube, where you can find out the most recent news from the charities work and those affected by their work to connect you with the people and the company all at once.
To find out more visit:
BCR Breast Cancer Campaign
Breast Cancer Campaign