(Not in any final order)
Front Cover
Contents
Introduction
Competitor’s insights: Secondary research and Charity shop
interviews
Research into recycling in education: Secondary research, Primary,
ask local schools ect?
Consumer Insights: Word associations, What they currently
know/do with clothes ect
Consumer Profiles: Profiles of students and Family. Photos
of how piles they don’t use.
Big idea: What main intention is and why
Creative Idea: How we will go about it
Realistic Promotional Strategy- Events, Bins, Incentives,
Social media and Posters, Mock ups
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