Initial big idea/creative idea brain storm.

BANKS
1. Better placement and design-competition to art and design students?
2. Name change to a clothes portal-play on idea when working with children.
3. Loyalty reward scheme-donators given receipt which leads to some sort of reward, when continuously donating.
4. Smaller laundry style bins places in university halls laundry rooms.
5. With a larger budget sensory marketing could be employed-smells.

EVENTS
1. Bins provided at festivals and other events where clothes are ruined and thrown away at the end.
2. Freshers fair give aways, encourage people to collect unwanted clothes throughout the year in their halls during particular times. Flats that give the most win prizes e.g. pizza.
3. Events in schools, similar to harvest festival idea aimed at parents.
4. Bags of clothes equal to a ticket allowing donators to enter an event for free.
5. TRAID on the road- swap shop within van also ice cream van idea.
6. Styling events teaching people how to re use clothes and style items they no longer wear a lot. Accentuate the VALUE clothes still have.
7. London specific events that can be held within stores.
8. Promotion packs containing Traid wall calendars, bedroom door photo frames, hangers and campaign info. Also recycled bunting!?

GENERAL INCENTIVES
1. Swap shops held in different key student locations e.g. Spankys, Union etc.
2. Students and schools informed what a change thy have made throughout the year.
3. Appeal to the elderly in a less full on way but provide them with campaign info and donation bags.
4. Reinforce the fact that ANYTHING is accepted and that every little bit helps.
5. Fancy dress donations (linked with Ocean Wednesday social nights) in the Uni SU.
6. Wrist bands and free t shirts provided at freshers fair, cool design that people will want to wear.
7. Look into trends that are in schools at the moment and how TRAID can appeal to these.

SOCIAL MEDIA
1. Instagram- photos of TRAID van travelling around universities.
2. Facebook page- invites to events, has to be 'liked' so that people can tag themselves in event photographs.
3. Blog site that focuses on fashion and the idea of being inventive with your old clothes. Push the creativeness of the company.
4. Collaborate or link up with other facebook pages-support each other.
5. Inspiration of the day idea.
6. Student ambassadors for the company within each university who liaise with the company and students.